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Marketing (BSBA)
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Students who major in marketing develop the necessary skills and perspectives for successful marketing decision making by taking courses that provide a background of conceptual, quantitative, and analytical problem solving skills. To pursue this major, students need a grade of C or better in MAR 3023 in addition to the 3.0 preprofessional GPA requirement. This is not petitionable.
Marketing majors are encouraged to complete one of the following professional development experiences: an internship, a study abroad program, the University Scholars Program, McNair Scholars Achievement Program, extracurricular leadership experiences (e.g. philanthropic organizations, student organizations), or an honors thesis. Students should consult with an academic adviser for specific information.
To remain ‘on track’ for this major, a student must meet the following critical tracking criteria. The critical tracking courses appear in bold.
Semester 1:
- 2.0 UF GPA required for semesters 1-4
- Complete 2 of the 8 critical tracking courses. (ECO 2013, ECO 2023, MAC 2233, ACG 2021C, STA 2023, ACG 2071, CGS 2531, MAR 3023)
- 2.50 GPA on all attempts of critical tracking courses excluding MAR 3023
Semester 2:
- Complete 2 additional courses of the 8 critical tracking courses
- 2.75 GPA on all attempts of critical tracking courses excluding MAR 3023
Semester 3:
- Complete 2 additional courses of the 8 critical tracking courses (including ACG 2021C)
- 3.00 GPA on all attempts of critical tracking courses excluding MAR 3023
Semester 4:
- Complete 7 of the 8 critical tracking courses, excluding MAR 3023
- 3.00 GPA on all attempts of critical tracking courses excluding MAR 3023
- Complete the CLAST exam or be exempted
Semester 5:
- Complete all 8 critical tracking courses
- 3.00 GPA on all attempts of critical tracking courses, excluding MAR 3023
- Complete MAR 3023 with a grade of C or better
Semester 1 |
Credits |
Humanities (GE) |
3 |
1 ECO 2013 Prin. of Macroeconomics (GE-S) |
3 |
1 CGS 2531 Problem Solving Using Computer Software (GE-M) |
3 |
Elective (Recommend MAC 1140 OR MAC 1147, GE-M) |
4 |
Elective(s) (Note restrictions) |
2 |
__ |
|
Total |
15 |
Semester 2 |
Credits |
Biological Sciences (GE) |
3 |
Composition (GE) |
3 |
1 ECO 2023 Prin. of Microeconomics (GE-S) |
3 |
1 MAC 2233 Survey of Calculus I (GE-M) |
3 |
Elective(s) (Note restrictions) |
3 |
__ |
|
Total |
15 |
Semester 3 |
Credits |
Humanities (GE) |
3 |
Physical Sciences (GE) |
3 |
1 ACG 2021C Intro to Financial Accounting |
4 |
1 STA 2023 Intro to Statistics (GE-M) |
3 |
Elective(s) (Note restrictions) |
2 |
__ |
|
Total |
15 |
Semester 4 |
Credits |
Humanities (GE) |
3 |
Physical/Biological Sciences (GE) |
3 |
1 ACG 2071 Intro to Managerial Accounting |
3 |
Elective(s) (Note restrictions) |
6 |
__ |
|
Total |
15 |
Critical Tracking Criteria for Semesters 5-8:
Meet all term 1-4 tracking requirements.
Complete 2MAR 3023 with a grade of C or better in term 5.
Have a business core GPA, major GPA and a UF GPA of 2.0 or higher.
Semester 5 |
Credits |
2 MAR 3023 Principles of Marketing (GE-S) with a grade of C or better (not included in the preprofessional GPA) |
4 |
2 QMB 3250 Statistics for Business Decisions |
4 |
Elective(s) (Note restrictions) |
7 |
__ |
|
Total |
15 |
Semester 6 |
Credits |
2 FIN 3403 Business Finance |
4 |
2 MAN 3025 Principles of Management (GE-S) |
4 |
3 MAR 3503 Consumer Behavior |
4 |
Elective(s) (Note restrictions) |
3 |
__ |
|
Total |
15 |
Semester 7 |
Credits |
2 ECP 3703 Managerial Economics |
4 |
2 BUL 4310 Legal Environment of Business |
4 |
3 MAR 4613 Marketing Research |
4 |
Elective(s) (Note restrictions) |
3 |
__ |
|
Total |
15 |
Semester 8 |
Credits |
2 MAN 4504 Operations Management |
4 |
3 MAR 4803 Marketing Management |
4 |
3 3000-4000 level marketing course |
4 |
Elective(s) (Note restrictions) |
3 |
__ |
|
Total |
15 |
Online BSBA in General Business |
The Online Business Program in general business provides a broad academic background in a variety of business disciplines. This program is designed for students who live outside the Gainesville community or have work and/or family commitments that make traditional attendance impractical.
Admission to this major is restricted to upper-division students (i.e., more than 60 hours of college credit and CLAST complete) with a preprofessional GPA of 2.25 or higher. To graduate, students must meet general education, Writing and Math requirements in addition to the upper-division course requirements. For additional information on this degree program, visit
www.cba.ufl.edu/onlinebsba.
Degree Program Requirements
- Have a business core GPA, major GPA and a UF GPA of 2.0 or higher.
- In the following academic plan, business core courses are identified with a 1, major courses with a 2, and professional development courses with a 3.
- Professional development courses may be taken S-U with instructor approval.
1 BUL 4310 Legal Environment of Business |
4 |
1 ECP 3703 Managerial Economics |
4 |
1 FIN 3403 Business Finance |
4 |
1 MAN 3025 Principles of Management |
4 |
1 MAN 4504 Operations Management |
4 |
1 MAR 3023 Principles of Marketing |
4 |
1 QMB 3250 Statistics for Business Decisions |
4 |
2 ECO 4934 Economics in Global Business |
4 |
2 MAR 3231 Retailing |
4 |
2 REE 3043 Real Estate |
4 |
2 RMI 3011 Risk and Insurance |
4 |
2 3000-4000 level management course |
4 |
3 FIN 4905 Personal Finance |
4 |
3 MAN 4930 Effective Career Management |
4 |
3 ISM 4930 Business Computing |
4 |
Total |
60 |
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