Marketing

Courses numbered 3000 or higher are open only to students with junior standing. Courses numbered 3231 or higher are open only to students who received a grade of C or higher in MAR 3023.

Students should carefully note course prerequisites as they are strictly enforced. A current/revised listing of course prerequisites is available from the Undergraduate Programs office, 100 Stuzin Hall.

Each of a series of weekly lectures features a different executive making a presentation in his/her area of expertise. Major issues in retailing are addressed. Discussions of career opportunities and career paths in retailing are included.

Functions, institutions and methods of marketing goods and services. Relates marketing to the larger economic structure and emphasizes the importance of the consumer. (S)

Functions, institutions and activities of retailing goods and services.

Emphasizes both descriptive and conceptual analysis of consumer behavior with a focus on theory and research essential to an understanding of individual choice behavior. Makes intensive use of contributions from the social and behavioral science literatures.

Analysis of economic, social and cultural issues affecting marketing management in the international environment.

The management of the total marketing communication function. Stresses development of objectives for advertising and promotion and the planning and integration of these programs with other aspects of the marketing mix.

Principles, methods and problems relating to the management of a sales force. Selection and training, organization, compensation and stimulation, and control.

Analyzes the role of marketing research in providing information for marketing decisions. Research methods and techniques involved in the development and use of primary and secondary data are emphasized. Topics covered include: 1) survey design, 2) experimental design, 3) data collection (e.g., questionnaires), 4) data analysis, 5) measurement, and 6) sampling.

Development and analysis of overall marketing strategies involving product and brand development, channels of distribution, pricing and promotion with consideration of marketplace conditions and related factors affecting implementation and execution.

Selected rotating topics in marketing management, research and theory.

Applied work in marketing. Requires several papers and reports. Will be counted as free-elective credit only.

A 10-12 week entry level retail management internship. Opportunities available in stores, corporate headquarters and buying offices. Management training experiences in buying, store management, merchandising and customer service. Requires several papers and reports. Suggested course prior to internship: MAR 3023, Principles of Marketing.

This course provides a mechanism to record course work taken at a foreign university be on the UF transcript as part of an approved study abroad program. This work also counts toward graduation.

A thesis is required for high or highest honors. To qualify, students will normally have completed 90 semester hours of course work (exceptions may be made) and have at least a 3.6 GPA at the time they enroll. The thesis will be reviewed by at least one faculty member chosen by the honors coordinator from the student’s department.

Correlation and linear regression, model building, multiple regression, analysis of variance, time series analysis and decision analysis. Regression modeling with computer applications for business problems.