Undergraduate Catalog
Public Relations
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Public Relations
To remain ‘on track’ for this major, a student must meet the following critical tracking criteria. The critical tracking courses appear in bold.
Semester 1:
- 2.8 GPA on all work at all institutions
Semester 2:
- 3.0 GPA on all work at all institutions for semesters 2-4
- Complete 2 of 7 critical courses (AMH2010, AMH2020, POS2041, (POS2112 or INR2001 or CPO2001 or PSY2012), Approved English Elective, MMC2100, PUR3000)
Semester 3:
- Complete 1 additional course of the 7 courses
Semester 4:
- Complete 2 additional courses of the 7 courses
Semester 5:
- Complete all 7 critical tracking courses
|
Semester 1 |
Credits |
|
*ENC 1101 Composition (GE) |
3 |
|
POS 2112 OR PSY 2012 (GE-S) |
3 |
|
Physical or Biological Science (GE) |
3 |
|
*Mathematics (GE) |
3 |
|
AMH 2010 U.S. Until 1877 (GE-H) |
3 |
|
__ |
|
|
Total |
15 |
|
Semester 2 |
Credits |
|
*SPC 2600 OR ORI 2000 Public Speaking |
3 |
|
POS 2041 American Federal Govt. (GE-S) |
3 |
|
Physical or Biological Science (GE) |
3 |
|
AMH 2020 U.S. Since 1877 (GE-H) |
3 |
|
*English elective |
3 |
|
__ |
|
|
Total |
15 |
|
Semester 3 |
Credits |
|
*MMC 2100 Writing for Mass Communication |
3 |
|
*AML, ENL, LIT Humanities (GE) |
3 |
|
*STA 2023 Statistics |
.3 |
|
*PUR 3000 Principles of Public Relations |
3 |
|
Foreign Language or Quantitative option |
3-5 |
|
_____ |
|
|
Total |
15-17 |
|
Semester 4 |
Credits |
|
ECO 2013 OR ECO 2023 Macroeconomics/ Microeconomics (GE-S) |
3 |
|
Foreign Language OR Quantitative option |
3-5 |
|
Electives outside college |
9 |
|
_____ |
|
|
Total |
15-17 |
|
Semester 5 |
Credits |
|
*JOU 3101 Reporting |
3 |
|
*PUR 3500 Public Relations Research |
3 |
|
Electives outside college |
7 |
|
Outside Concentration |
3 |
|
__ |
|
|
Total |
16 |
|
Semester 6 |
Credits |
|
PUR 4100 Public Relations Writing |
3 |
|
PUR 3801 Public Relations Strategy |
3 |
|
Professional Elective |
3 |
|
Outside Concentration |
3 |
|
Electives outside college |
3-6 |
|
__ |
|
|
Total |
15-18 |
- For semesters 7-8 you must complete two professional courses.
|
Semester 7 |
Credits |
|
PUR 4103 Public Rel Visual Communications |
3 |
|
MMC 4200 Law of Mass Communication |
3 |
|
**Outside Concentration |
3 |
|
Professional Elective |
3 |
|
Elective outside college |
3 |
|
__ |
|
|
Total |
15 |
|
Semester 8 |
Credits |
|
PUR 4001 Public Relations Campaigns |
3 |
|
Outside Concentration |
3 |
|
Electives outside college |
9 |
|
_____ |
|
|
Total |
15 |
* Minimum grade of C required.
** Twelve of the 80 hours outside the JM College must constitute an outside concentration and 65 hours must be in liberal arts and sciences.
Courses required of all public relations majors:
|
*PUR 3000 Principles of Public Relations |
3 |
|
*JOU 3101 Reporting |
3 |
|
*PUR 3500 Public Relations Research |
3 |
|
*PUR 3801 Public Relations Strategy |
3 |
|
MMC 4200 Law of Mass Communication |
3 |
|
*PUR 4100 Public Relations Writing |
3 |
|
PUR 4001 Public Relations Campaigns |
3 |
|
PUR 4103 Public Relations Visual Communications |
3 |
|
*STA 2023 or STA 2122 Statistics |
3 |
|
__ |
|
|
Total |
27 |
Professional Electives
A minimum of nine hours required (at least one course in each block)
Block 1 (minimum of one course required)
|
PUR 4106 Advanced Public Relations Visual Communication (PUR 4103) |
3 |
|
PUR 4404C International Public Relations (PUR 3000) |
3 |
|
PUR 4905 Individual Study in Public Relations (permission of instructor, chair) |
1-3 |
|
PUR 4932 Special Study in Public Relations (rotating topics; prerequisites vary |
1-3 |
|
PUR 4933 Seminar: Issues in Public Relations (PUR 3000, SR) |
2 |
|
PUR 4203 Ethics and Professional Responsibility in Public Relations (PUR 3000, SR) |
3 |
Block 2 (minimum of one course required)
|
ADV 3000 Elements of Advertising (Sophomore standing) |
3 |
|
JOU 4308 Magazine and Feature Writing |
|
|
(JOU 3101) |
3 |
|
MMC 3260 Communications on the Internet |
3 |
|
PGY 3610 Survey of Photojournalism (Junior standing) |
2 |
|
RTV 3000 Introduction to Telecommunication |
3 |
Block 3 (minimum of one course required)
|
PUR 4940 Public Relations Internship (2.5 GPA, MMC 2100, JOU 3101, PUR 3000). Student may petition for waiver if relevant work experience |
1-3 |
|
RTV 3101 Advanced Writing for Electronic Media (RTV 2100, RTV 3000) |
3 |
|
RTV 3200 Fundamentals of Production (RTV 3000, RTV 2100) |
3 |
|
ADV 6607 ADV/PR Management (Sr, 3.0 GPA) |
3 |
|
PUR 6415 Public Relations Processes (Sr, 3.0 GPA) |
3 |
|
PUR 6934 Issues in Public Relations (Sr, 3.0 GPA) |
3 |
Any professional work beyond 44 hours must be added to the 124 hours required for graduation, unless a student has earned 80 credit hours of non-college work.
- Grade of C or higher is required for the major.
Public Relations – Technical Communications
This curriculum leads to the Bachelor of Science in Public Relations and is designed to provide specialists in communications for various technical fields.
To fulfill the requirements for this degree, the student must take a core of journalism and public relations courses and select with a public relations adviser at least 21 semester hours of courses in a technical concentration outside of the college. The specialized courses must be chosen in conjunction with an adviser in the outside concentration.
Sixty-four semester hours in the junior/ senior years is required for the degree.
To remain ‘on track’ for this major, a student must meet the following critical tracking criteria. The critical tracking courses appear in bold.
Semester 1:
- 2.8 GPA on all work at all institutions
Semester 2:
- 3.0 GPA on all work at all institutions for semesters 2-4
- Complete 2 of 7 critical courses (AMH2010, AMH2020, POS2041, (POS2112 or INR2001 or CPO2001 or PSY2012), Approved English Elective, MMC2100, PUR3000)
Semester 3:
- Complete 1 additional course of the 7 courses
Semester 4:
- Complete 2 additional courses of the 7 courses
Semester 5:
- Complete all 7 critical tracking courses
|
Semester 1 |
Credits |
|
*ENC 1101 Composition (GE) |
3 |
|
PSY 2012 General Psychology |
3 |
|
Physical or Biological Science (GE) |
3 |
|
*Mathematics (GE) |
3 |
|
AMH 2010 U.S. Until 1877 (GE-H) |
3 |
|
__ |
|
|
Total |
15 |
|
Semester 2 |
Credits |
|
*SPC 2600 OR ORI 2000 Public Speaking |
3 |
|
POS 2041 American Federal Govt (GE-S) |
3 |
|
Physical or Biological Science (GE) |
3 |
|
*AML, ENL, LIT Humanities |
3 |
|
AMH 2020 U.S. Since 1877 (GE-H) |
3 |
|
__ |
|
|
Total |
15 |
|
Semester 3 |
Credits |
|
Foreign Language OR Quantitative option |
3-5 |
|
*STA 2023 Statistics (GE-M) |
3 |
|
*MMC 2100 Writing for Mass Communication |
3 |
|
*PUR 3000 Principles of Public Relations |
3 |
|
Elective outside College |
3 |
|
_____ |
|
|
Total |
15-17 |
|
Semester 4 |
Credits |
|
Foreign Language OR Quantitative option |
3-5 |
|
ECO 2013 OR ECO 2023 Macro/ Micro Economics (GE-S) |
3 |
|
*ENC 2210 Technical Writing |
3 |
|
Elective outside college |
3 |
|
Professional Course |
3 |
|
_____ |
|
|
Total |
15-17 |
|
Semester 5 |
Credits |
|
*JOU 3101 Reporting |
3 |
|
*PUR 3500 Public Relations Research |
3 |
|
Outside concentration |
6 |
|
Elective outside college |
3 |
|
__ |
|
|
Total |
15 |
|
Semester 6 |
Credits |
|
*PUR 4100 Public Relations Writing |
3 |
|
Outside Concentration |
3 |
|
Elective outside college |
9 |
|
__ |
|
|
Total |
15 |
- For semesters 7-8 you must complete two professional courses
|
Semester 7 |
Credits |
|
JOU 3601 Photographic Journalism |
3 |
|
*PUR 3801 Public Relations Strategy |
3 |
|
Outside Concentration |
6 |
|
Elective outside college |
3 |
|
__ |
|
|
Total |
15 |
|
Semester 8 |
Credits |
|
MMC 4200 Law of Mass Communication |
3 |
|
PUR 4103 Public Rel Visual Communications |
3 |
|
Outside Concentration |
3 |
|
Electives outside college |
6 |
|
__ |
|
|
Total |
15 |
Required Courses:
|
*PUR 3000 Principles of Public Relations |
3 |
|
*JOU 3101 Reporting |
3 |
|
JOU 3601 Photographic Journalism |
3 |
|
*ENC 2210 Technical Writing |
3 |
|
*PUR 3500 Public Relations Research |
3 |
|
MMC 4200 Law of Mass Communication |
3 |
|
*PUR 4100 Public Relations Writing |
3 |
|
PUR 4103 Public Relations Visual Communication |
3 |
|
*PUR 3801 Public Relations Strategy |
3 |
|
STA 2023 or STA 2122 Statistics |
3 |
|
**Field of Technical Specialization |
21 |
|
Electives outside the college. |
… 11-12 |
|
_____ |
|
|
Total |
64 |
*
** Fulfills minor requirement. Any professional work beyond 44 hours must be added to the 124 hours required for graduation, unless a student has earned 80 credit hours of non-college work.
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