2009-10 Undergraduate Catalog
Course Descriptions
Students should carefully note course prerequisites, as they are strictly enforced. A current/revised listing of course prerequisites is available from the Undergraduate Programs Office, Stuzin Hall, Room 267.
MAR 2290 Retail Management Seminar
Credits: 1; can be repeated with a change in content up to 2 credits.
Each of a series of weekly lectures features a different executive making a presentation in his/her area of expertise. Major issues in retailing are addressed. Discussions of career opportunities and career paths in retailing are included. (S-U)
MAR 2951 Special Topics
Credits: 1 to 3; can be repeated for a total of 6 credits.
Projects related to business in marketing as approved by the college. (S-U)
MAR 3023 Principles of Marketing
Credits: 4; Prereq: sophomore standing and completion of one of the following: ECO 2013,
ECO 2023 or AEB 2014.
Functions, institutions and methods of marketing goods and services. Relates marketing to the larger economic structure and emphasizes the importance of the consumer. (S)
MAR 3231 Introduction to Retailing Systems and Management
Credits: 4; Prereq: ACG 2021C and MAR 3023.
Functions, institutions and activities of retailing goods and services.
MAR 3503 Consumer Behavior
Credits: 4; Prereq: MAR 3023 with a grade of C or higher and STA 2023.
Emphasizes both descriptive and conceptual analysis of consumer behavior with a focus on theory and research essential to an understanding of individual choice behavior. Makes intensive use of contributions from the social and behavioral science literatures.
MAR 4156 International Marketing
Credits: 4; Prereq: ACG 2021C and MAR 3023 with a grade of C or higher.
Analysis of economic, social and cultural issues affecting marketing management in the international environment.
MAR 4403 Sales Management
Credits: 4; Prereq: ACG 2021C and MAR 3023 with a grade of C or higher.
Principles, methods and problems relating to the management of a sales force. Selection and training, organization, compensation and stimulation, and control.
MAR 4613 Marketing Research
Credits: 4; Prereq: MAR 3023 with a grade of C or higher; QMB 3250.
Analyzes the role of marketing research in providing information for marketing decisions. Research methods and techniques involved in the development and use of primary and secondary data are emphasized. Topics include survey design, experimental design, data collection (e.g., questionnaires), data analysis, measurement, and sampling.
MAR 4803 Marketing Management
Credits: 4; Prereq: MAR 3023 with a grade of C or higher, MAR 3503 and one other marketing course.
Development and analysis of overall marketing strategies involving product and brand development, channels of distribution, pricing and promotion with consideration of marketplace conditions and related factors affecting implementation and execution.
MAR 4905 Independent Study
Credits: 1 to 4; can be repeated with a change in content up to 9 credits. Prereq: senior standing and previous work in the areas selected for research. Admission is by permission of the department.
MAR 4933 Special Topics
Credits: 4; can be repeated with a change in content up to 8 credits. Prereq: department permission.
Selected rotating topics in marketing management, research and theory.
MAR 4941 Internship in Marketing
Credits: 1 to 3; can be repeated once (unless MAR 4945 has already been taken) with change in content up to 6 credits. Prereq: department permission.
Applied work in marketing. Requires several papers and reports. Will be counted as free-elective credit only. (S-U)
MAR 4945 Retail Management Internship
Credits: 1 to 3; can be repeated once (unless MAR 4941 has already been taken) with a change in content up to 6 credits.
A 10-12 week entry-level retail management internship. Opportunities available in stores, corporate headquarters and buying offices. Management training experiences in buying, store management, merchandising and customer service. Requires several papers and reports. Suggested course prior to internship: MAR 3023, Principles of Marketing. (S-U)
MAR 4956 International Studies in Marketing
Credits: 1 to 4; maximum 4 credits; can be repeated with a change in content up to 12 credits. Prereq: admission to an approved study abroad program and department permission.
This course provides a mechanism to record course work taken at a foreign university be on the UF transcript as part of an approved study abroad program. This work also counts toward graduation.
MAR 4970 Honors Thesis
Credits: 1; Prereq: 90 hours earned and 3.6 UF GPA.
A thesis is required for magna cum laude or summa cum laude designation. To qualify, students will normally have completed 90 semester hours of course work (exceptions may be made) and have at least a 3.6 GPA at the time they enroll. The thesis will be reviewed by at least one faculty member chosen by the honors coordinator from the student's department. (S-U)
General Education Categories
Consult Schedule of Courses for specific information.
- Biological Sciences (B)
- Composition (C)
- Diversity (D)*
- Humanities (H)
- International (N)*
- Mathematics (M)
- Physical Sciences (P)
- Social and Behavioral Sciences (S)
* Students who entered UF prior to Summer B 2007 and/or whose catalog year is not 2007-08: Current students who have not already completed six hours of "I" - international/diversity credits can do so now by taking "D" and "N" courses.
Symbols Used in Course Descriptions
- (WR) indicates the course satisfies the writing requirement.
- (MR) indicates the course satisfies the math requirement.
- (S-U) indicates the course may be taken on a satisfactory-unsatisfactory basis.
- Refer to the Schedule of Courses for specific information.