2005-06 Undergraduate Catalog
Majors
For semesters 7-8, students must complete two professional courses.
* Minimum grade of C required.
** Twelve of the 80 hours outside the college must constitute an outside concentration and 65 hours must be in liberal arts and sciences.
Any professional work beyond 44 hours must be added to the 124 hours required for graduation, unless a student has earned 80 credit hours of non-college work.
A minimum of nine hours is required (at least one course in each block).
Block 1 (minimum of one course required):
Block 2 (minimum of one course required):
Block 3 (minimum of one course required):
This curriculum leads to the Bachelor of Science in Public Relations and is designed to provide specialists in communications for various technical fields.
To fulfill the requirements for this degree, the student must take a core of journalism and public relations courses and select with a public relations adviser at least 21 semester hours of courses in a technical concentration outside of the college. The specialized courses must be chosen in conjunction with an adviser in the outside concentration.
Sixty-four semester hours in the junior/ senior years are required for the degree.
* Minimum grade of C required.
| Public Relations |
| College: Journalism and Communications |
| Degree: Bachelor of Science |
| Hours for the Degree: 124 |
| Specialization: Public Relations/Technical Communications |
| Minor: No |
| Combined-Degree Program: No |
| Website: www.jou.ufl.edu/academic/pr |
Semester 1:
- 2.8 GPA on all work at all institutions
Semester :
- 3.0 GPA on all work at all institutions for semesters 2-4
- Complete 2 of 7 critical courses - AMH 2010, AMH 2020, POS 2041, (POS 2112 or INR 2001 or CPO 2001 or PSY 2012), approved English elective, MMC 2100, PUR 3000
Semester 3:
- Complete 1 additional course
Semester 4:
- Complete 2 additional courses
Semester 5:
- Complete all critical-tracking courses
To remain on track, students must complete the appropriate critical-tracking courses, which will be bold.
Suggested semester-by-semester plan
| Semester 1 | Credits |
| ENC 1101 Introduction to College Writing (GE–C)* | 3 |
| POS 2112 American State and Local Government or PSY 2012 General Psychology (GE–S) | 3 |
| Physical or Biological Sciences (GE) | 3 |
| Mathematics (GE) * | 3 |
| AMH 2010 United States to 1877 (GE–H) | 3 |
| Total | 15 |
| Semester 2 | Credits |
| SPC 2600 Introduction to Public Speaking or ORI 2000 Oral Performance of Literature 1 * | 3 |
| POS 2041 American Federal Government (GE–S) | 3 |
| Physical or Biological Sciences (GE) | 3 |
| AMH 2020 United States Since 1877 (GE–H) | 3 |
| English elective * | 3 |
| Total | 15 |
| Semester 3 | Credits |
| MMC 2100 Writing for Mass Communication * | 3 |
| English elective * | 3 |
| STA 2023 Introduction to Statistics 1 *(GE–M) | 3 |
| PUR 3000 Principles of Public Relations * | 3 |
| Foreign language or quantitative option | 3-5 |
| Total | 15-17 |
| Semester 4 | Credits |
| ECO 2013 Principles of Macroeconomics or ECO 2023 Principles of Microeconomics (GE–S) | 3 |
| Foreign language or quantitative option | 3-5 |
| Electives outside college | 9 |
| Total | 15-17 |
| Semester 5 | Credits |
| JOU 3101 Reporting * | 3 |
| PUR 3500 Public Relations Research * | 3 |
| Electives outside college | 7 |
| Outside concentration | 3 |
| Total | 16 |
| Semester 6 | Credits |
| PUR 4100 Public Relations Writing * | 3 |
| PUR 3801 Public Relations Strategy * | 3 |
| Professional elective | 3 |
| Outside concentration | 3 |
| Electives outside college | 3-6 |
| Total | 15-18 |
For semesters 7-8, students must complete two professional courses.
| Semester 7 | Credits |
| PUR 4103 Public Relations Visual Communication * | 3 |
| MMC 4200 Law of Mass Communication | 3 |
| Outside concentration** | 3 |
| Professional elective | 3 |
| Elective outside college | 3 |
| Total | 15 |
| Semester 8 | Credits |
| PUR 4001 Public Relations Campaigns * | 3 |
| Outside concentration | 3 |
| Electives outside college | 6 |
| Professional elective | 3 |
| Total | 15 |
* Minimum grade of C required.
** Twelve of the 80 hours outside the college must constitute an outside concentration and 65 hours must be in liberal arts and sciences.
Professional Electives
Any professional work beyond 44 hours must be added to the 124 hours required for graduation, unless a student has earned 80 credit hours of non-college work.
A minimum of nine hours is required (at least one course in each block).
Block 1 (minimum of one course required):
| PUR 4106 Advanced Public Relations Visual Communication (PUR 4103) | 3 |
| PUR 4203 Ethics and Professional Responsibility in Public Relations (PUR 3000, senior) | 3 |
| PUR 4404C International Public Relations (PUR 3000) | 3 |
| PUR 4905 Individual Problems (permission of instructor, chair) | 1-3 |
| PUR 4932 Special Study (rotating topics; prerequisites vary) | 1-3 |
| PUR 4933 Seminar: Issues in Public Relations (PUR 3000, senior standing) | 2 |
Block 2 (minimum of one course required):
| ADV 3000 Elements of Advertising (sophomore standing) | 3 |
| JOU 4308 Magazine and Feature Writing (JOU 3101) | 3 |
| MMC 3260 Communications on the Internet | 3 |
| PGY 3610 Survey of Photojournalism (junior standing) | 2 |
| RTV 3000 Introduction to Telecommunication | 3 |
Block 3 (minimum of one course required):
| PUR 4940 Public Relations Internship (2.5 GPA, MMC 2100, JOU 3101, PUR 3000). Can petition for waiver with relevant work experience | 1-3 |
| RTV 3101 Advanced Writing for Electronic Media (RTV 2100, RTV 3000) | 3 |
| RTV 3200 Fundamentals of Production (RTV 3000, RTV 2100) | 3 |
| ADV 6602 Advertising and Public Relations Management (3.0 GPA, senior standing) | 3 |
| PUR 6415 Public Relations Processes (3.0 GPA, senior standing) | 3 |
| PUR 6934 Issues in Public Relations (3.0 GPA, senior standing) | 3 |
This curriculum leads to the Bachelor of Science in Public Relations and is designed to provide specialists in communications for various technical fields.
To fulfill the requirements for this degree, the student must take a core of journalism and public relations courses and select with a public relations adviser at least 21 semester hours of courses in a technical concentration outside of the college. The specialized courses must be chosen in conjunction with an adviser in the outside concentration.
Sixty-four semester hours in the junior/ senior years are required for the degree.
Critical Tracking Requirements
Semester 1:
- 2.8 GPA on all work at all institutions
Semester 2:
- 3.0 GPA on all work at all institutions for semesters 2-4
- Complete 2 of 7 critical courses - AMH 2010, AMH 2020, POS 2041, (POS 2112 or INR 2001 or CPO 2001 or PSY 2012), approved English elective, MMC 2100, PUR 3000
Semester 3:
- Complete 1 additional course
Semester 4:
- Complete 2 additional courses
Semester 5:
- Complete all critical-tracking courses
To remain on track, students must complete the appropriate critical-tracking courses, which will be bold.
Suggested semester-by-semester plan
| Semester 1 | Credits |
| ENC 1101 Introduction to College Writing (GE) * | 3 |
| PSY 2012 General Psychology | 3 |
| Physical or Biological Sciences (GE) | 3 |
| Mathematics (GE) * | 3 |
| AMH 2010 United States to 1877 (GE–H) | 3 |
| Total | 15 |
| Semester 2 | Credits |
| SPC 2600 Introduction to Public Speaking or ORI 2000 Oral Performance of Literature 1 * | 3 |
| POS 2041 American Federal Government (GE–S) | 3 |
| Physical or Biological Sciences (GE) | 3 |
| English elective * | 3 |
| AMH 2020 United States Since 1877 (GE–H) | 3 |
| Total | 15 |
| Semester 3 | Credits |
| Foreign language or quantitative option | 3-5 |
| STA 2023 Introduction to Statistics 1 (GE–M) * | 3 |
| MMC 2100 Writing for Mass Communication * | 3 |
| PUR 3000 Principles of Public Relations * | 3 |
| Elective outside college | 3 |
| Total | 15-17 |
| Semester 4 | Credits |
| Foreign Language or quantitative option | 3-5 |
| ECO 2013 Principles of Macroeconomics or ECO 2023 Principles of Microeconomics (GE–S) | 3 |
| ENC 2210 Technical Writing or ENC 3254 Professional Writing in the Discipline * | 3 |
| Elective outside college | 3 |
| Professional course | 3 |
| Total | 15-17 |
| Semester 5 | Credits |
| JOU 3101 Reporting * | 3 |
| PUR 3500 Public Relations Research * | 3 |
| Outside concentration | 6 |
| Elective outside college | 3 |
| Total | 15 |
| Semester 6 | Credits |
| PUR 4100 Public Relations Writing | 3 |
| Outside concentration | 3 |
| Elective outside college | 9 |
| Total | 15 |
For semesters 7-8, students must complete two professional courses
| Semester 7 | Credits |
| JOU 3601 Photographic Journalism | 3 |
| PUR 3801 Public Relations Strategy | 3 |
| Outside concentration | 6 |
| Elective outside college | 3 |
| Total | 15 |
| Semester 8 | Credits |
| MMC 4200 Law of Mass Communication | 3 |
| PUR 4001 Public Relations Campaigns | 3 |
| PUR 4103 Public Relations Visual Communication | 3 |
| Outside concentration | 3 |
| Electives outside college | 6 |
| Total | 18 |
* Minimum grade of C required.