2005-06 Undergraduate Catalog
Majors
Professional Electives (10 hours required)
Any professional work beyond 44 hours must be added to the 124 hours required for graduation, unless a student has earned 80 credit hours of non-college work.
* C or better required for the major.
| Advertising |
| College: Journalism and Communications |
| Degree: Bachelor of Science |
| Hours for Degree: 124 |
| Minor: No |
| Combined-Degree Program: Yes |
| Website: www.jou.ufl.edu/academic/adv |
Critical Tracking Requirements
Semester 1:
- 2.8 GPA on all work at all institutions
Semester 2:
- 3.0 GPA on all work at all institutions for semesters 2-4
- Complete 2 of 8 critical courses - AMH 2010, AMH 2020, POS 2041, (POS 2112 or INR 2001 or CPO 2001 or PSY 2012), approved English elective, MMC 2100, ADV 3000, MAR 3023
Semester 3:
- Complete 1 additional course
Semester 4:
- Complete 2 additional courses
Semester 5:
- Complete all critical-tracking courses
To remain on track, students must complete the appropriate critical-tracking courses, which will be bold.
Suggested semester-by-semester plan
| Semester 1 | Credits |
| Physical or Biological Science (GE) | 3 |
| Mathematics (GE) * | 3 |
| ENC 1101 Introduction to College Writing (GE) * | 3 |
| POS 2112 American State and Local Government or PSY 2012 General Psychology (GE–S) | 3 |
| AMH 2010 United States to 1877 (GE–H) | 3 |
| JOU 1000 Introduction to Journalism | 1 |
| Total | 16 |
| Semester 2 | Credits |
| SPC 2600 Introduction to Public Speaking or ORI 2000 Oral Performance of Literature 1 | 3 |
| POS 2041 American Federal Government (GE–S) | 3 |
| Physical or Biological Science (GE) | 3 |
| AMH 2020 United States Since 1877 (GE–H) | 3 |
| English elective * | 3 |
| Total | 15 |
| Semester 3 | Credits |
| Foreign language or quantitative option | 3-5 |
| STA 2023 Introduction to Statistics 1 (GE–M) * | 3 |
| ECO 2023 Principles of Microeconomics (GE–S) | 3 |
| MMC 2100 Writing for Mass Communication | 3 |
| English elective * | 3 |
| Total | 15-17 |
| Semester 4 | Credits |
| Foreign language or quantitative option | 3-5 |
| ADV 3000 Elements of Advertising * | 3 |
| MAR 3023 Principles of Marketing * | 4 |
| Professional electives | 4-6 |
| Total | 14-18 |
| Semester 5 | Credits |
| ADV 3001 Advertising Strategy * | 3 |
| ADV 3203 Introduction to Advertising Design and Graphics * | 3 |
| Outside concentration | 3 |
| Electives outside college | 6 |
| Total | 15 |
| Semester 6 | Credits |
| ADV 3501 Advertising Research * | 3 |
| ADV 4101 Copywriting and Visualization * | 3 |
| Outside concentration | 3 |
| Professional elective | 3 |
| Elective outside college | 3 |
| Total | 15 |
For semesters 7-8, students must complete two professional courses
| Semester 7 | Credits |
| MMC 4200 Law of Mass Communication | 3 |
| ADV 4300 Media Planning * | 3 |
| Outside concentration | 3 |
| Professional elective | 3 |
| Electives outside college | 3 |
| Total | 15 |
| Semester 8 | Credits |
| ADV 4800 Advertising Campaigns * | 3 |
| Outside concentration | 3 |
| Electives outside college | 7 |
| Electives | 6-0 |
| Total | 19-13 |
Professional Electives (10 hours required)
| ADV 3502 Advertising Sales | 3 |
| ADV 4102 Advanced Copywriting | 3 |
| ADV 4200 Advertising Graphics and Production | 3 |
| ADV 4400 International and Cross Cultural Advertising | 3 |
| ADV 4401 Direct Response Advertising and Sales Promotion Writing | 3 |
| ADV 4700 Retail Advertising | 3 |
| ADV 4905 Individual Problems | 1-3 |
| ADV 4930 Special Study in Advertising | 2-3 |
| ADV 4931 Seminar: Ethics and Problems in Advertising | 2 |
| ADV 4940 Advertising Internship | 1-3 |
| PUR 3000 Principles of Public Relations | 3 |
| RTV 3000 Introduction to Telecommunication | 3 |
| RTV 3200 Fundamentals of Production | 3 |
Any professional work beyond 44 hours must be added to the 124 hours required for graduation, unless a student has earned 80 credit hours of non-college work.
* C or better required for the major.