Advertising
Block 1: Required courses for all students (''s spot)
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* ADV 3000 Elements of Advertising |
3 |
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ADV 3001 Advertising Strategy. |
3 |
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ADV 3203 Introduction to Advertising |
|
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ADV 3501 Advertising Research |
3 |
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ADV 4101 Copywriting and Visualization |
3 |
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ADV 4300 Media Planning. |
3 |
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ADV 4800 Advertising Campaigns. |
3 |
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MMC 4200 Law of Mass Communication. |
3 |
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* MAR 3023 Principles of Marketing |
4 |
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* STA 2023 or STA 2122 Statistics |
3 |
Block 2: Electives (10 hours required)
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ADV 3502 Advertising Sales. |
2 |
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ADV 4102 Advanced Copywriting |
3 |
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ADV 4200 Advertising Graphics and Production |
3 |
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ADV 4400 International Advertising |
3 |
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ADV 4401 Direct Response Advertising |
|
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ADV 4700 Retail Advertising |
3 |
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ADV 4905 Individual Problems . |
1-3 |
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ADV 4930 Special Study in Advertising |
2-3 |
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ADV 4931 Seminar: Ethics and Problems in Advertising |
2 |
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ADV 4940 Advertising Internship. |
1-3 |
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ADV 6305 Advanced Media Planning |
3 |
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ADV 6503 Advertising Creative Strategy. |
3 |
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ADV 6602 Advertising/Public Relations Management |
3 |
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PUR 3000 Introduction to Public Relations. |
3 |
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RTV 3000 Introduction to Telecommunication. |
3 |
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RTV 3200 Fundamentals of Production |
3 |
Any professional work beyond 34 credit hours must be added to the 124 hours required for gradua-tion, unless a student has earned 90 credit hours of non-college work.
*Grade of C or higher is required for the major.
Advertising Curriculum
Bachelor of Science in Advertising.
Critical tracking courses are bold. These courses may be taken in any order in semesters 1-4.
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FRESHMAN YEAR |
|
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Semester 1 - Fall |
Credits |
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* ENC 1101 Composition (GE). |
3 |
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POS 2112 or PSY 2013 Social Science (GE) |
3 |
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Physical or Biological Science (GE). |
3 |
|
* MGF 1201 Concepts of Mathematics (GE-M) |
3 |
|
AMH 2010 U.S. Until 1877 (GE-H) |
3 |
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Total |
15 |
Critical Tracking Criteria:
• Minimum 2.25 GPA
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Semester 2 - Spring |
Credits |
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SPC 2600 or ORI 3000 Public Speaking. |
3 |
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POS 2041 American Federal Govt. (GE-S). |
3 |
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Physical or Biological Science (GE). |
3 |
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* AML, ENL, LIT Humanities |
3 |
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AMH 2020 U.S. Since 1877 (GE-H). |
3 |
|
Total |
15 |
Critical Tracking Criteria:
• Complete two tracking courses
• Minimum 2.5 GPA
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SOPHOMORE YEAR |
|
|
Semester 3 - Fall |
Credits |
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Foreign Language or Quantitative option. |
3-5 |
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* STA 2023 or 2122 Statistics (GE-M). |
3 |
|
* AML, ENL, LIT Humanities (GE). |
3 |
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* MMC 2100 Writing for Mass Communication. |
3 |
|
Elective |
3 |
|
Total |
15-17 |
Critical Tracking Criteria:
• Complete one additional tracking course
• Minimum 2.5 GPA
|
Semester 4 - Spring |
Credits |
|
Foreign Language or Quantitative option. |
3-5 |
|
ECO 2013 or 2023 Macroeconomics/ |
|
|
ADV 3000 Elements of Advertising |
3 |
|
Professional Electives. |
6 |
|
Total |
15-17 |
Critical Tracking Criteria:
• Complete two additional tracking courses
• Minimum 2.5 GPA
* C or better required in these courses
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JUNIOR YEAR |
|
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Semester 5 - Fall |
Credits |
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ADV 3001 Advertising Strategy |
3 |
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ADV 3203 Introduction to Advertising |
|
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*MAR 3023 Principles of Marketing |
4 |
|
Outside Concentration |
3 |
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Elective outside College |
3 |
|
Total |
16 |
Critical Tracking Criteria:
• All critical tracking courses complete
• Minimum 2.5 overall GPA
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Semester 6 - Spring |
Credits |
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ADV 3501 Advertising Research Techniques. |
3 |
|
Advertising Elective |
3 |
|
Outside Concentration |
3 |
|
Elective outside JM College |
6 |
|
Total |
15 |
|
|
|
|
|
|
|
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SENIOR YEAR |
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Semester 7 - Fall |
Credits |
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ADV 4101 Copywriting and Visualization. |
3 |
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ADV 4300 Media Planning |
3 |
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Outside Concentration. |
6 |
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Professional Electives (within adv. major) |
3 |
|
Total |
15 |
|
|
|
|
|
|
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Semester 8 - Spring |
Credits |
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ADV 4800 Advertising Campaigns |
3 |
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MMC 4200 Law of Mass Communication. |
3 |
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Outside Concentration |
3 |
|
Professional Elective (within adv. major) |
2 |
|
Elective outside JM College. |
3-4 |
|
Total |
14-15 |
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* Minimum grade of C required. |
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