Marketing

Warrington College of Business Administration

INSTRUCTIONAL STAFF

Sawyer, A.G., Chair; Alba, J.W.; Brenner, L. A.; Cohen, J.B.; Cooke, A.; Fay, S.A.; Janiszewski, C.A.; Lewis, M.V.; Lutz, R.J.; Mahajan, J.; Shugan, S.M.; Weitz, B.A.; Winner, L.H.; Xie, J.

Courses numbered 3000 or higher are open only to students with junior standing. Courses numbered 3231 or higher are open only to students who received a grade of C or higher in MAR 3023.

Students should carefully note course prerequisites as they are strictly enforced. A current/revised listing of course prerequisites is available from the Undergraduate Programs office, 100 Stuzin Hall.

MAR 2290 Retail Management Seminar.
Credits: 1††; May be repeated for credit with a change in content up to a maximum of 2 credits.
Each of a series of weekly lectures features a different executive making a presentation in his/her area of expertise. Major issues in retailing are addressed. Discussions of career opportunities and career paths in retailing are included.

MAR 3023 Principles of Marketing.
Credits: 4.
Functions, institutions and methods of marketing goods and services. Relates marketing to the larger economic structure and emphasizes the importance of the consumer. (S)

MAR 3231 Introduction to Retailing Systems and Management.
Credits: 4; Prereq: ACG 2021C, MAR 3023.
Functions, institutions and activities of retailing goods and services.

MAR 3503 Consumer Behavior.
Credits: 4; Prereq: MAR 3023 with a grade of C or higher and STA 2023.
Emphasizes both descriptive and conceptual analysis of consumer behavior with a focus on theory and research essential to an understanding of individual choice behavior. Makes intensive use of contributions from the social and behavioral science literatures.

MAR 4156 International Marketing.
Credits: 4; Prereq: ACG 2021C, MAR 3023 with a grade of C or higher.
Analysis of economic, social and cultural issues affecting marketing management in the international environment.

MAR 4323 Promotion Strategy and Management.
Credits: 4; Prereq: ACG 2021C, MAR 3503.
The management of the total marketing communication function. Stresses development of objectives for advertising and promotion and the planning and integration of these programs with other aspects of the marketing mix.

MAR 4403 Sales Management.
Credits: 4; Prereq: ACG 2021C, MAR 3023 with a grade of C or higher.
Principles, methods and problems relating to the management of a sales force. Selection and training, organization, compensation and stimulation, and control.

MAR 4613 Marketing Research.
Credits: 4; Prereq: MAR 3023 with a grade of C or higher, QMB 3250.
Analyzes the role of marketing research in providing information for marketing decisions. Research methods and techniques involved in the development and use of primary and secondary data are emphasized. Topics covered include: 1) survey design, 2) experimental design, 3) data collection (e.g., questionnaires), 4) data analysis, 5) measurement, and 6) sampling.

MAR 4803 Marketing Management.
Credits: 4; Prereq: MAR 3023 with a grade of C or higher, MAR 3503 and one other marketing courses.
Development and analysis of overall marketing strategies involving product and brand development, channels of distribution, pricing and promotion with consideration of marketplace conditions and related factors affecting implementation and execution.

MAR 4905 Independent Study.
Credits: 1 to 4; Prereq: Senior standing and previous work in the areas selected for research. Admission is by consent of the department. May be repeated with a change of content for up to a maximum of 9 credits.

MAR 4933 Special Topics.
Credits: 4; Prereq: Permission of department. May be repeated with a change of content up to a maximum of 8 credits.
Selected rotating topics in marketing management, research and theory.

MAR 4941 Internship in Marketing.
Credits: 1 to 3††; Prereq: Consent of department chairperson. May be repeated once (unless MAR 4945 has already been taken) with change of content up to a maximum of 6 credits.
Applied work in marketing. Requires several papers and reports. Will be counted as free-elective credit only.

MAR 4945 Retail Management Internship.
Credits: 1 to 3††; Prereq: May be repeated once (unless MAR 4941 has already been taken) with a change of content for up to a maximum of 6 credits.
A 10-12 week entry level retail management internship. Opportunities available in stores, corporate headquarters and buying offices. Management training experiences in buying, store management, merchandising and customer service. Requires several papers and reports. Suggested course prior to internship: MAR 3023, Principles of Marketing.

MAR 4956 International Studies in Marketing.
Credits: 1 to 4; Maximum of 4 credits. May be repeated with a change of content up to a maximum of 12 credits. Admission to an approved study abroad program and permission of the department.
This course provides a mechanism to record course work taken at a foreign university be on the UF transcript as part of an approved study abroad program. This work also counts toward graduation.

MAR 4970 Honors Thesis.
Credits: 1††; Prereq: 90 hours earned and 3.6 UF GPA.
A thesis is required for high or highest honors. To qualify, students will normally have completed 90 semester hours of course work (exceptions may be made) and have at least a 3.6 GPA at the time they enroll. The thesis will be reviewed by at least one faculty member chosen by the honors coordinator from the student’s department.

QMB 3250 Statistics for Business Decisions.
Credits: 4; Prereq: STA 2023. Open only to students who need this course for their major or have permission from the WCBA.
Correlation and linear regression, model building, multiple regression, analysis of variance, time series analysis and decision analysis. Regression modeling with computer applications for business problems.