College of Journalism and Communications

Advertising

To remain 'on track' for this major you must meet the following critical tracking criteria. The critical tracking courses appear in bold.

Semester 1:

  • 2.8 GPA on all work at all institutions

Semester 2:

  • 3.0 GPA on all work at all institutions for semesters 2-4
  • Complete 2 of 7 critical courses (AMH2010, AMH2020, POS2041, (POS2112 or INR2001 or CPO2001 or PSY2013), Approved English Elective, MMC2100, ADV3000)

Semester 3:

  • Complete 1 additional course of the 7 courses

Semester 4:

  • Complete 2 additional courses of the 7 courses

Semester 5:

  • Complete all 7 critical tracking courses

Semester 1

Credits

*ENC 1101 Composition (GE)

3

POS 2112 or PSY 2012 Social Science (GE)

3

Physical or Biological Science (GE)

3

*Mathematics (GE)

3

AMH 2010 U.S. Until 1877 (GE-H)

3

Total

15

Semester 2

 

SPC 2600 OR ORI 3000 Public Speaking

3

POS 2041 American Federal Govt. (GE-S)

3

Physical or Biological Science (GE)

3

*AML, ENL, LIT Humanities

3

AMH 2020 U.S. Since 1877 (GE-H)

3

Total

15

Semester 3

 

Foreign Language or Quantitative option

3-5

*STA 2023 OR 2122 Statistics (GE-M)

3

*AML, ENL, LIT Humanities (GE)

3

*MMC 2100 Writing for Mass Communication

3

*MAR 3023 Principles of Marketing

4

Total

16-18

Semester 4

 

Foreign Language or Quantitative option

3-5

ECO 2013 OR 2023 Macroeconomics/ Microeconomics (GE-S)

3

*ADV 3000 Elements of Advertising

3

Professional Electives

4-6

Total

13-17

* C or better required in these courses

Semester 5

 

ADV 3001 Advertising Strategy

3

ADV 3203 Introduction to Advertising Design and Graphics

3

Outside Concentration

3

Elective outside College

6

Total

15

Semester 6

 

ADV 3501 Advertising Research

3

Advertising Elective

3

ADV 4101 Copywriting and Visualization

3

Outside Concentration

3

Elective outside College

3

Total

15

For Semesters 7-8 you must complete two professional courses

Semester 7

 

MMC 4200 Law of Mass Communication

3

ADV 4300 Media Planning

3

Outside Concentration

3

Professional Electives (within adv. major)

3

Total

12

Semester 8

 

ADV 4800 Advertising Campaigns

3

Outside Concentration

3

Elective outside College

9

Total

15

The curriculum for the major is listed below. Courses in Block 1 are required while those in Block 2 are elective choices.

Block 1: Required courses for all students

*ADV 3000 Elements of Advertising

3

ADV 3001 Advertising Strategy

3

ADV 3203 Introduction to Advertising Design and Graphics

3

ADV 3501 Advertising Research

3

ADV 4101 Copywriting and Visualization

3

ADV 4300 Media Planning

3

ADV 4800 Advertising Campaigns

3

MMC 4200 Law of Mass Communication

3

*MAR 3023 Principles of Marketing

4

*STA 2023 or STA 2122 Statistics

3

Block 2: Electives (10 hours required)

ADV 3502 Advertising Sales

2

ADV 4102 Advanced Copywriting

3

ADV 4200 Advertising Graphics and Production

3

ADV 4400 International Advertising

3

ADV 4401 Direct Response Advertising and Sales Promotion Writing

3

ADV 4700 Retail Advertising

3

ADV 4905 Individual Problems

1-3

ADV 4930 Special Study in Advertising

2-3

ADV 4931 Seminar: Ethics and Problems in Advertising

2

ADV 4940 Advertising Internship

1-3

ADV 6305 Advanced Media Planning

3

ADV 6503 Advertising Creative Strategy

3

ADV 6602 Advertising/Public Relations Management

3

PUR 3000 Principles of Public Relations

3

RTV 3000 Introduction to Telecommunication

3

RTV 3200 Fundamentals of Production

3

Any professional work beyond 34 credit hours, not including MMC 4200 and RTV 3405, must be added to the 124 hours required for graduation, unless a student has earned 90 credit hours of non-college work.

* Grade of C or higher is required for the major.
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